Follow Us On:
Follow Us On:

About Us

Alexander Events was established in 1991 by husband & wife team Tracy & Nancy Alexander. Their attention to detail created a reputation of having the Highest Quality Event Decor and Excellent Customer Service! 


Tracy was raised in a Broadway / Hollywood Family surrounded by creativity and passion for the Entertainment Arts. His mother Jean Carson appeared in many TV Shows such as The Andy Griffith Show & The Twilight Zone as well as several movies including Blake Edwards “The Party” and “Fun With Dick & Jane”. His father was the Assistant Director on the TV show MASH and several different "Movie(s) of the Week".  


Tracy began his career working on television shows. He was a stand-in for The Fonz and a dancer in "Happy Days". He played a soldier in MASH plus he was in a few movies such as T.G.I.F. and Sgt. Peppers. In 1978 he took a hiatus from the Hollywood seen and attended College of The Redwoods. Upon his return he continued developing his carpentry skills remodeling homes in West L.A. Including Cloris Leachmans and Stevie Wonders moms home.


In 1984 he moved to Dallas TX. His first endeavor was remodeling a well-known Fashion Boutique in Highland Park. From that project he was invited to become the co-creator of the famous "Theater Gallery" Night Club in Deep Ellum. While managing the night club he coordinated monthly Art Openings, Theater Productions and booked local and traveling bands. He went on to design & open The Crossroads Deli & Jazz Bar, in downtown Dallas.


Nancy studied Commercial Photography at The Art Institute of Colorado. She graduated with an exceptional portfolio and then in 1984 moved to Dallas, TX to begin her career as a Photographer and Photo Assistant. She managed a commercial studio overseeing and organizing the daily photo shoot schedules, managing film & product inventory, craft service and post production. She worked on accounts such as William Sonoma, Del Taco, Pottery Barn and Crate & Barrel. Many of the projects required extensive travel for articles in magazines such as “Architectural Digest” & “Texas Monthly” and various Corporate Annual Reports.


Her skills as a logistical coordinator expanded with the task of getting camera equipment, film & supplies around the country and on location for various shoots. She recalls one assignment were she assisted a photographer on an annual report. “We flew to 13 cities in 15 days to photograph the board members of a company in each of their offices. It was a challenge but everything went perfectly!” She also worked closely with the Photographers and Art Directors designing and creating "backdrops and theme sets" in the studio.


Nancy recalls “back in the 80’s everything was shot on film. Digital was not available. Most projects were shot with 2 ¼ or 4 x 5 cameras. If something was going to be greatly enlarged it was shot with an 8 x 10 camera. It was a great experience!”


Nancy was hired by the Dallas Museum of Art as a Darkroom Technician for a specific project printing “Archival Quality” Black & White photos used for displays at the museum showing decades of famous people, places, events and art. 


Tracy & Nancy met in Dallas, TX. After they married in 1989 they decided to head west to Palm Springs, CA where Tracy’s mother had retired. Once in Palm Springs, Tracy was hired as the “Prop Supervisor” in the Events Department at the Marriot’s Desert Springs. There he was introduced to the large scale corporate need for event décor. Tracy & Nancy both joined the local IATSE Union 707 “International Alliance of Theatrical and Stage Employees” and began freelance work on corporate events, rock n roll shows, traveling Broadway Theatre and TV Productions. This was Tracy’s third Entertainment Union Membership which also included SEG and Teamsters Local 399.


This was the first step leading to Alexander Productions, later becoming Alexander Events, Inc. All of their previous endeavors were the perfect combination to launch such a unique and creative business! Tracy recalls “In the early days of our company we were creating our inventory as we got the jobs. We pulled many all-nighters building sets, props & bars. Corporate Parties were bigger & the décor was more elaborate than the average events these days. We often drove to Hollywood and sub rented items at the studios & prop houses just to fill the demand.”


Today their warehouse is filled with a huge selection of sets, props, linens, furniture and centerpieces. With four delivery trucks they are always ready for the 24/7 high demands and logistics of the “Party Season” in the beautiful Coachella Valley.